The California Milk Processor Board abruptly ended an ad campaign that promotes drinking milk as a way to combat premenstrual syndrome after much controversy this week. However, the group is using the debate to fuel a social media campaign to further promote discussion and milk. 

The California Milk Processors Board pulled an ad campaign that promotes drinking milk as a way to combat premenstrual stress. However, the group launched a social media campaign that currently thrives on reaction to the ads, July 2011.

An online backlash to an ad campaign by the California Milk Processors Board which promotes drinking milk as a way to combat premenstrual stress was pulled this week, July 2011. 

The ads, which are from the same group that conducted the highly successful “Got Milk?” campaign, feature men complaining about their partners' PMS symptoms. An online backlash to the ads has some saying the ads are sexist.